NONGKY.BIZ.ID · PRODUCT ROADMAP

Roadmap Nongky

OKR Phase 1 — Cafe & Venue dulu, tanpa WA agent. Rp49.000/bulan.

★ Visi Phase 1

Jadi ruang kerja digital (SDK Room + CRM Dashboard) untuk cafe & venue kecil di Indonesia. Tanpa pasang AI WhatsApp agent di Phase ini — fokus ke adopsi & data tamu dulu. Scale lewat subdomain otomatis: namacafe.nongky.biz.id.

SDK Room
CRM Dashboard
No WA Agent
Auto Subdomain

# Target Phase 1 (North Star)

20+
Cafe/venue live (subdomain aktif)
Rp49k
Harga/langganan per venue / bln
Rp1jt
MRR target (≈20 venue)
0
WA agent di Phase 1 (fokus CRM)

Model: langganan flat Rp49.000/venue/bulan. Belum ada AI chat di tahap ini — naik ke Phase 2 (WA agent add-on berbayar) setelah base venue stabil.

1 Objective 1 — Adopsi Venue

Sebarkan & aktifkan 20+ cafe/venue di nongky
KR1.1 — 20 venue daftar & dapat subdomain namacafe.nongky.biz.id aktif
KR1.2 — 15+ venue sudah isi menu & set QRIS di dashboard
KR1.3 — CAC < Rp150k per venue (organic / WA blast ke owner)

2 Objective 2 — Produk Siap Pakai

SDK Room + CRM Dashboard stabil & ramah pemilik cafe
KR2.1 — Onboard venue < 5 menit (buat room, branding, QRIS)
KR2.2 — CRM mencatat tamu, poin, voucher, booking tanpa WA agent
KR2.3 — Dashboard owner bisa export WA list & lihat statistik harian
Contoh alur: nongky.biz.id → daftar → dapat namacafe.nongky.biz.id → isi menu + QRIS → tamu scan → masuk CRM.

3 Objective 3 — Revenue & Retensi

MRR Rp1jt + churn < 15%
KR3.1 — 20 venue langganan aktif @ Rp49k/bulan (MRR ≈ Rp980k)
KR3.2 — Churn bulanan < 15% (retensi lewat CRM + insight)
KR3.3 — 3 venue naik ke pilot WA agent (jembatan Phase 2)
Rp49.000/bln
Termasuk: 1 subdomain, SDK Room, CRM Dashboard, QRIS, storage tenant.
Belum: AI WhatsApp agent (Phase 2, add-on).

→ Alur Phase 1

1. DaftarOwner cafe via nongky.biz.id
→
2. Subdomainnamacafe.nongky.biz.id otomatis
→
3. SetupMenu + QRIS + branding
→
4. LiveTamu scan → CRM jalan